A clear brand story turns your ideal client into the hero and positions your business as the guide. This guide shows how to use the StoryBrand SB7 framework to craft a compelling BrandScript, write a one-liner that converts, and tailor messaging for local markets. You’ll find practical prompts, examples, templates, and KPIs to test and refine your story so it drives engagement and attracts more leads.

Most business owners think they need more leads. More traffic. More ads. More content. But in my conversation with Cam and Otis on 10x Your Team, I shared the real issue I see over and over again: control. Agencies keep the keys to your website, domain, and ad accounts, and you do not realize it until you try to leave. In this episode, I break down what to watch for, why it happens, and how to build marketing around strategy, not random tactics.

A sales funnel is not something you set up once and forget. Real growth happens when you understand how your sales funnel is performing and learn how to optimize your sales funnel using data automation and AI. Many businesses struggle because they rely on gut feelings instead of real numbers.

In this Better Than Rich guest episode, I break down why local service businesses struggle to convert leads, how StoryBrand messaging fixes it, and how to stop competing on price by selling outcomes instead of services.

Local SEO helps service businesses appear in front of nearby customers right when they’re ready to hire. This guide walks through optimizing Google Business Profile, targeting local keywords, building citations and backlinks, and maintaining a steady review flow to boost visibility. 

A Sales Funnel is not just a landing page or some software you bought and forgot about. For local companies, a Local Businesses Sales Funnel is a full relationship journey, from strangers finding you to becoming loyal customers. The problem is that most businesses try to “market” before the funnel is built, then wonder why nothing works. This post breaks down the simple foundation you need, plus the best ways to fill your funnel with organic and paid traffic