In this Better Than Rich guest episode, I break down why local service businesses struggle to convert leads, how StoryBrand messaging fixes it, and how to stop competing on price by selling outcomes instead of services.

Local SEO helps service businesses appear in front of nearby customers right when they’re ready to hire. This guide walks through optimizing Google Business Profile, targeting local keywords, building citations and backlinks, and maintaining a steady review flow to boost visibility. 

A Sales Funnel is not just a landing page or some software you bought and forgot about. For local companies, a Local Businesses Sales Funnel is a full relationship journey, from strangers finding you to becoming loyal customers. The problem is that most businesses try to “market” before the funnel is built, then wonder why nothing works. This post breaks down the simple foundation you need, plus the best ways to fill your funnel with organic and paid traffic

Most businesses talk about what they do, not the problem they solve. That is why their brand messaging gets ignored. In this post, you will learn how to build brand messaging using clear talking points that stay consistent across your website, emails, and sales conversations.

A local website only has seconds to make a good impression, and strong UX can turn that fleeting attention into action. This guide breaks down practical principles like clarity, hierarchy, and mobile-first design, showing how small fixes like better navigation, cleaner CTAs, and consistent feedback boost calls, bookings, and visits.

Most entrepreneurs try to build success on hustle and caffeine. I built mine on faith, family leadership, and doing the hard work when nobody was watching. In this Biz Dad Podcast conversation, I share how I went from drifting through life to building multiple businesses, leading my home, and raising kids with intention, not autopilot.