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Clarity Always Wins: What Fitness and Local Businesses Can Learn from StoryBrand, Funnels, and SEO
Most businesses don’t have a traffic problem. They have a clarity problem. In this Blue Chip Athletic Club Podcast recap, Sean Garner breaks down the StoryBrand principles, funnel strategy, and SEO fundamentals he learned from Men’s Health, and how clear messaging turns websites into lead-generating machines.
Your Website Has A Problem
Most small business websites are just pretty online brochures. That’s a problem, because your website has one job: make you money or collect leads. In this training recap, Sean Garner breaks down the exact website framework his agency uses to turn “nice-looking” sites into lead-generating machines.
The #1 Marketing Agency Red Flag: Control
Most business owners think they need more leads. More traffic. More ads. More content. But in my conversation with Cam and Otis on 10x Your Team, I shared the real issue I see over and over again: control. Agencies keep the keys to your website, domain, and ad accounts, and you do not realize it until you try to leave. In this episode, I break down what to watch for, why it happens, and how to build marketing around strategy, not random tactics.
Why Nobody Wants Your Service
In this Better Than Rich guest episode, I break down why local service businesses struggle to convert leads, how StoryBrand messaging fixes it, and how to stop competing on price by selling outcomes instead of services.
How to Build Brand messaging that sells the problem, not the service
Most businesses talk about what they do, not the problem they solve. That is why their brand messaging gets ignored. In this post, you will learn how to build brand messaging using clear talking points that stay consistent across your website, emails, and sales conversations.
Faith, Family, and Business: What Most Entrepreneurs Get Wrong
Most entrepreneurs try to build success on hustle and caffeine. I built mine on faith, family leadership, and doing the hard work when nobody was watching. In this Biz Dad Podcast conversation, I share how I went from drifting through life to building multiple businesses, leading my home, and raising kids with intention, not autopilot.