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7 Proven Tips to Build a Brand That Stands Out in the Trades

Sean Garner from the Construction Champions Podcast emphasizes that to build a brand in construction, businesses must move beyond transactional services and focus on solving customer problems. He introduces the StoryBrand framework as a guide for crafting clear messaging and positioning the customer as the hero. Understanding how to build a brand involves consistent communication, focusing on customer needs, and avoiding common marketing pitfalls like siloed efforts and lack of digital asset ownership.

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