Many small businesses struggle with marketing because they focus on tactics without a strategy. Learn why this happens, how to boost your marketing by fixing the real problems first, and where to start. If you’re ready to attract more customers and make your marketing actually work, this is where to begin.

Sean Garner from the Construction Champions Podcast emphasizes that to build a brand in construction, businesses must move beyond transactional services and focus on solving customer problems. He introduces the StoryBrand framework as a guide for crafting clear messaging and positioning the customer as the hero. Understanding how to build a brand involves consistent communication, focusing on customer needs, and avoiding common marketing pitfalls like siloed efforts and lack of digital asset ownership.