Garage Door Repair Marketing Case Study: PJ's Doors
How we took a brand-new garage door repair company from invisible online to #1 in their market.
#1
in the Google Map Pack in Richmond
200+
five-star Google reviews
2,000+
keywords now ranking on Google
25x
growth in backlinks
PJ's Doors is a family-owned garage door company in Richmond, Indiana.
Installation, repair, and maintenance for homes and businesses across eastern Indiana and western Ohio. Here is what makes their story different: they are a brand-new business. They launched in late 2025 and came to us right out of the gate. Their crews do outstanding work. They just had no online presence to prove it yet.
Starting a business is hard enough. Getting found online while you do it is harder.
When PJ's launched, a homeowner searching "garage door repair" in Richmond would never have found them. Established competitors owned every spot. No search history. A brand-new name in a market full of familiar ones. They did great work. They just needed their market to know they existed.
What We Did
We ran our full system. The same three moves we make for every client.
Build.
A new StoryBrand website that makes it clear in five seconds what PJ's does and why to call them. Clean, mobile-first, and built to convert. Simple paths to request a repair, book an install, or start a maintenance plan.
We grew the site from a single page to more than 27 pages covering every service and every city they serve.
Fill.
We filled the funnel from every direction. Local SEO across their whole service area. Both Google Business Profiles optimized and fed a steady stream of reviews. Google Ads running to the people searching right now.
We even launched a second Google Business Profile in Muncie to expand their map coverage into a new market.
Optimize.
Our Domination AI engine works the site every week, and every decision comes from real data, not a hunch. When something works, we do more of it. When it does not, we cut it.
Full transparency the whole way. PJ's can watch the results in a live dashboard any time.
What changed?
A clear message a homeowner understands instantly.
Obvious calls to action on every screen, built mobile-first for how people actually search.
Trust built in: reviews, accreditations, and their 27-point inspection featured up front.
Dedicated service and city pages so PJ's shows up across their entire region.
The Results
Here is what that system produced, all from a starting point of essentially zero.
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Over 2,000 keywords now ranking on Google, up from almost none.
A 5.56% click-through rate from search, nearly double the roughly 3% industry average.
A top-10 average position across their keywords.
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#1 in Richmond for their three core searches: garage door repair, garage door installation, and garage door.
Dominant across a 51-mile radius, far wider than most local businesses ever reach.
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From about 30 Google reviews to 219 across two locations, at a near-perfect five-star rating.
Every review replied to.
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From 84 backlinks to more than 2,100, a 25x increase in the signals Google uses to trust a site.
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More than 175 phone calls and 600+ direction requests driven straight from their Google profiles.
Plus a steady stream of booked leads from Google Ads every month.
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The Muncie location we launched went from almost no activity to hundreds of monthly customer interactions in a matter of months.
“I have been burned by several agencies. I was referred to Sean Garner and he has surpassed every expectation we have had. He took our company to #1 on the Google Map Pack for a 20 mile radius of our office in 2 months.”
PJ's Doors launched into a market full of established competitors. In under a year, we made them the name that shows up first. Real experts deserve to be seen online. Not just the people who are better at posting.
before
A dated site that buried the message and gave visitors no clear next step
after
A clean, mobile-first site built on a StoryBrand message, with the reputation, services, and service area front and center
Want results like this for your business?
If competitors are outranking you in a market you should own, that is a marketing problem, and it is fixable. We build, fill, and optimize your sales funnel so you get more leads, stand out as the leader, and dominate your market.
