Plumbing Marketing Case Study: Half Moon Plumbing & Electric
How we moved a respected Tulsa plumbing company from stuck on page two to the top of the map, and kept them there for more than a year.
#1
in the Google Map Pack in Richmond
16 to 3
average map rank for "Tulsa plumber"
4,800+
five-star Google reviews
70%
of a 25-mile radius now ranks them in the top 3
Half Moon Plumbing & Electric. Owasso and Tulsa, Oklahoma.
A family-run home-services company, in business since 2007.
Plumbing, electrical, water treatment, and now septic.
They already owned their hometown of Owasso.
What makes their story worth telling: they were established, respected, and still nearly invisible in the bigger Tulsa market right next door.
The Challenge
For three to four years, Half Moon worked with another marketing company.
The best that ever got them in Tulsa was the bottom of page two.
They were excellent at the work. Homeowners in Tulsa just could not find them.
When a pipe bursts, people call whoever shows up first on Google.
Half Moon was not showing up.
What We Did
We ran our full system. The same three moves we make for every client.
Build.
We rebuilt the site around one clear message and their real service area. City and service pages so Tulsa, Broken Arrow, and the surrounding towns each had a page that could rank. Mobile-first Call Now and Book Now buttons, so a homeowner in a hurry could reach them in one tap.
Fill.
Local SEO, Google Business Profile work, monthly content, and an authority-building link program. We earned Google's trust and put Half Moon in front of people already searching for a plumber.
Optimize.
We track every ranking on a live dashboard and make decisions on data, not a hunch. One structural change to the site menu moved the Tulsa map pack from 16 to 3 in under two weeks. Then we held it.
The Visual Transformation
Before: an Owasso-only site that did not speak to the wider metro.
After: a regional home-services brand built to rank across the whole Tulsa area.
What changed
One clear message: over the moon with Half Moon, plumbing and electrical
Mobile-first Call Now and Book Now buttons
Live five-star reviews and Best in the World badges up front
Service and city pages covering the full metro
The Results
Here is what that system produced, starting from a company that owned its hometown but could not be found in the metro.
-
#1 ranked plumber in the Tulsa map pack, ahead of Roto-Rooter and Williams Plumbing
"Tulsa plumber" average map rank moved from 16 to about 3, and has held there for 14 straight months
Now in the top 3 across 66 of 95 grid points in a 25-mile radius, up from just 1
Still #1 in Owasso, where they started
-
"plumber tulsa" and "plumbers near me" both rank #1
Brand searches for Half Moon up more than 250 in six months
More than 5,000 keywords improved position in the last half year
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More than 4,800 five-star Google reviews across both locations, holding a 4.9 rating
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Grew the site's backlink profile more than sixfold in under a year, one of the signals Google uses to decide who to trust
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Tulsa World Best in the World, Plumbing and Water Treatment, back to back in 2024 and 2025
Tulsa People A-List Best Plumber, 2025
“We were with our previous company for three or four years, and the best we could do was top 20. We’ve been with you about six months. You made one change, and we went from 18 to three.”
Half Moon was always the real deal. They just needed the metro to see it. Real experts deserve to be seen online. Not just the people who are better at posting.
before
A dated site that buried the message and gave visitors no clear next step
after
A clean, mobile-first site built on a StoryBrand message, with the reputation, services, and service area front and center
Want results like this for your business?
If you are the best in your trade and your competitors keep outranking you, that is fixable. We build, fill, and optimize your sales funnel so you get more leads, stand out as the leader, and dominate your market.
