How to Create the Ultimate ChatGPT Prompt Using Your StoryBrand Brandscript

If you’ve ever thought, “Why does my AI content sound like a robot that barely skimmed my website,” welcome to the club.

Your AI content isn’t bad because ChatGPT is bad.
Your AI content is bad because ChatGPT is guessing.

And it’s guessing because you’re not giving it the information it actually needs to sound like your business.

So let’s break down how to turn your StoryBrand Brandscript into the ultimate ChatGPT prompt for your business.

Why Your AI Content Isn’t Working

ChatGPT is basically a very smart but extremely literal employee. It will do exactly what you tell it to do… and nothing more.

If you don’t give it context, brand voice, customer insights, or messaging direction, it fills in the blanks with generic nonsense.

That’s why your outputs sound like every other business online.

But when you feed AI the structured elements of your StoryBrand Brandscript, everything changes. Your content becomes clearer, more consistent, and way more aligned with your actual brand.

The 7 StoryBrand Elements You MUST Add to Your Master Prompt

Your Brandscript includes seven parts. These seven elements will become the backbone of your ChatGPT master prompt.

When you plug these in, ChatGPT will finally understand:

• Who your customer is

• What they want

• What they’re struggling with

• How you guide them

• What success looks like

Basically, you’re giving AI the exact cheat sheet it needs.

Let’s break it down.

1. What Your Customer Wants

In StoryBrand, this is your character.

Finish the sentence:
“My customer wants ____.”

This should be written from the customer's perspective, not yours. And yes, you’ll likely have different answers for different services or product lines. That’s normal.

2. The Problem They’re Dealing With

Every great story has conflict, and so does your Brandscript.

There are three layers:

External: The surface-level issue.
Internal: The frustrations and emotions caused by that issue.
Philosophical: Why it’s just plain wrong that they’re stuck with this problem.

The philosophical layer is where you get statements like:
“You deserve…”
“You shouldn’t have to…”
“We believe…”

This is the emotional part that makes your content resonate.

3. Why You Are the Guide

This is where you finally get to talk about yourself.

But not like… that.

This section is all about:

Empathy: “We understand what it’s like…”

Authority: Testimonials, results, awards, credentials, experience.

You’re basically telling your customer, “Hey, we get it, and we know how to fix it.”

AI needs both pieces so it knows how to position you correctly.

4. Your Plan

Your plan has two parts:

The Process:
The simple 3 steps customers must take to work with you.

The System:
Your method, framework, or proprietary approach.

For example, at Sean Garner Consulting, the system is:

• Build your funnel

• Fill your funnel

• Optimize your funnel

When ChatGPT understands your steps and your method, it can clearly explain how you get results.

5. Your Clear Calls to Action

If you’ve ever seen AI spit out “Learn more” or “Contact us,” that’s because you never trained it on your actual calls to action.

You need two:

Direct CTA:
The main action you want people to take (Book a call, Schedule an assessment, etc.)

Transitional CTA:
A lead generator for the people who aren’t ready yet.
Think: checklist, guide, PDF, quiz.

Your lead generator should include:

• A catchy title

• Real value

• A quick win

6. The Failure

This section describes:
“What happens if the customer doesn’t solve this problem?”

Short-term and real, not dramatic futuristic nightmares.

This helps AI frame consequences in a grounded, motivating way.

7. The Success

List everything your customer gets when they work with you:

• Immediate wins

• Results in the next few weeks

• Long-term transformation

Final Thoughts

Your BrandScript is one of the most powerful tools you can give to ChatGPT.

Once you load it into your prompt, AI finally has everything it needs to sound like your brand, support your message, and communicate clearly across every platform.

Blog posts
Emails
Website copy
Video scripts
Social media captions
Ad copy
Sales sequences

If you’re tired of confusing marketing and unpredictable results, we can help. At Sean Garner Consulting, we build, fill, and optimize sales funnels using this exact StoryBrand framework.

If you want us to apply this to your business, schedule a call at SeanGarner.co.