A Marketing Plan For Non-Profits
American Dream Center
WHy American Dream Center Hired Sean Garner Consulting
The American Dream Center is a non-profit that helps people immigrating to the US with legal assistance, advocacy and job placement. They had built a website on their own to get them started for the first few years but were never able to bring in any new donors from it.
They came to us to help them clarify their organizations message so that they could more clearly communicate what they do to potential donors and ensure their team were all speaking the same language.
After they had clarity on branding we crafting a marketing funnel for them to collect leads from potential donors so that they could follow up with them with opportunities to get involved with ADC.
The website quickly proved to resinate with donors as it consistently brings in new leaders for the organization.
Project Overview
StoryBrand Messaging
Logo Design & Brand Guidelines
Lead Generating PDF
Complete Marketing Funnel
Website Design & Development
Email Automations
Offer Creation & Packaging
Branding
Logo, Brand Guidlines, & Messaging
With a StoryBrand BrandScript, you won't just be talking - you'll have your potential donors listening. We crafted an unbeatable brand message for American Dream Center that clearly shows the problem they solve and brings new donors in by showing them as THE go-to expert in the industry.
Website Design & Development
If you want to make a mark in your niche and get more donors, then having an expertly website is the way to go.
Every aspect of the site is designed with purpose to WIN!
Lead Generator
Capturing leads can be a challenge - especially when some of your website's visitors may not yet know you're the perfect solution for their needs. We believe in giving them something valuable to build trust and establish yourself as an expert, thereby setting up future communication that puts you one step closer to getting what they need most from you!
Email Marketing & Automation
Sales email sequence
Are you missing out on potential sales because prospects aren't ready to buy when they land on your website?
We created a follow-up email sequence personalized for their leads so that communication and connection with them are consistent. When these leads are finally primed and eager to make their purchase – they now have the competitive edge by having established rapport through our carefully crafted emails.
Nurture email sequence strategy
Do you want a reliable strategy for maintaining long-term connections with your leads and demonstrating that you are their go-to expert?
Thats exactly why we built an email sequence plan - one designed to regularly bring value, stay top of mind, and remind prospects why working with ADC is the best move.
Ready For a marketing plan that consistently works to bring in new leads and grows your business?
We are here every step of the way - working alongside you and your team in a fractional CMO role as we take on industry leaders.